Board game stands in the way of EAs Unravel trademark

first_imgIt seems that EA is having a problem getting Unravel trademarked. The company filed to trademark the game last year, but has since been denied the trademark by the United States Patent and Trademark Office. Why? Because there’s already a board game with that title.Much like how Sony was denied the trademark for “Let’s Play” over product confusion, EA is having a similar issue with the board game called “Beary’s Unravel Game.” The issue here isn’t that the products are too similar in a side-by-side comparison, but that the two are “similar in terms of their overall commercial impression that confusion as to the source of the goods and/or services offered under the respective marks is likely to result.”The USPTO denied EA’s trademark filing on June 22, 2015. From that time, EA had six months to dispute that decision. They never did, and on December 23, 2015, the tradermark filing was abandoned. The abandonment notice was filed on January, 19 2016.What does this mean for the game, then? EA isn’t going to cancel it over this, but it could change the title to something different. That might be a bit of an extreme action to take, and is certainly not something that usually happens, but they may be forced to do so.As many pointed out on NeoGAF, EA could rename it to “Yarny,” or have something similar to that name in the title. Yarny is the character you play as in the game and during their promotion of Unravel, EA has always put his name in the forefront. It wouldn’t be that far of a stretch to just put the character’s name on the cover. However, Unravel is a more modern-sounding name, and something like “Yarny’s Adventure” feels like a throwback to the ’80s and ’90s.Unravel, or whatever the game may be called, is set to be released on February 9 for the PC, PlayStation 4, and Xbox One.last_img read more