Howard Lake | 1 June 2015 | News • Plenty of charities have raised funds when authors auction the chance to name a character in their next novel, including Ian Rankin, Sir Anthony Horowitz, and 69 authors supporting CLIC Sargent. 48 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis WWF to auction naming opportunity for newly discovered flower WWF South Africa is offering the unusual opportunity to name a newly discovered species of flower in a fundraising auction. All proceeds from the auction will go to support the organisation’s conservation work in East and South Africa.Usually the honour of choosing a name for a newly discovered species goes to one or more of those scientists who discovered it.[youtube height=”450″ width=”800″]https://www.youtube.com/watch?v=ZOUWfhMcK-8[/youtube]WWF South Africa hopes the rare opportunity will appeal to gardeners, amateur botanists and those with an interest in plant conservation. The highest bidder will be able to choose to name the flower after themselves, a friend or a loved one. They will also receive the original botanical painting of the flower by South African botanical artist Lisa Strachan.The new flower was discovered in the Cederberg Mountains in South Africa, and has conspicuous star-shaped flowers. It belongs to the Ixia genus, a group of plants that has been sought after by collectors and cultivators in Europe since the mid-1700’s.The WWF new flower auction auction is by invitation only and will take place at the Linnaean Society in London on 24 June 2015. About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.