Parimatch kicks on through international UFC deal

first_imgAddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter 12th July 2018 | By contenteditor Parimatch kicks on through international UFC deal Parimatch has targeted a huge rise in its takings from UFC after announcing an international partnership with the mixed martial arts organisation.Parimatch, a leading operator in Russia and the CIS region with around 1.7 million users, has become the official UFC Betting Partner for the entire EMEA region, except for the UK and Ireland.The deal comes just ahead of the first ever UFC event in Russia, which will take place at Moscow’s Olympic Stadium in September, with Parimatch as an ‘introducing partner’.The company told iGamingBusiness.com that around 5% of its customers currently bet on UFC, but it wants to increase that to 10% within the year thanks to the activation of the partnership and related promotional activities.CEO Sergey Portnov (pictured with UFC president Dana White) identified growth in mixed martial arts as the “No.1 priority for the company”.He told iGamingBusiness.com: “UFC is the fastest growing kind of sports in the world after, I guess, cyber-sports. Everybody understands it’s a trend. “Parimatch is a trend company, and is aiming to become a leading company. When such an organisation like UFC enters the CIS market, we would like to be associated with the brand. We were the first to understand that UFC will need a partner and have built our partnership relations.”Cyprus-headquartered Parimatch is already a sponsor of Ukraine’s national football team and partner of Ukrainian Premier League champion Shakhtar Donetsk, Russian Premier League side FC Rostov and Cypriot title-holder APOEL. It also holds partnerships with major hockey and basketball leagues in Ukraine. iGamingBusiness.com understands that esports team Virtus.pro will also soon be added to its portfolio.As part of its partnership with UFC, Parimatch explained that its logo will be incorporated into athletes’ apparel and be displayed in the octagon and on the UFC.com website. Parimatch believes it can play a major role in building UFC’s presence in its own home region.“This partnership is strategic and long-term. We aim to fix the MMA category for ourselves,” Portnov added.“Passion drives our company, and we are ready to build a close and robust relationship with UFC and help them to develop this market. We are prepared to accustom the audience to such a great sport as MMA.” Regions: Europe Central and Eastern Europe Russia Topics: Marketing & affiliates Sports bettingcenter_img Marketing & affiliates Company wants to double MMA contribution after signing partnership Subscribe to the iGaming newsletter Email Addresslast_img read more

Penn selects IGT for Pennsylvania online launch

first_imgAddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Regions: US Penn selects IGT for Pennsylvania online launch Penn National is targeting a Q1 launch for its online gaming platform in Pennsylvania after choosing IGT’s PlayDigital as its tech partner.The Penn Online Entertainment division has signed a five-year deal by which its brand HollywoodCasino.com will be powered by PlayDigital’s full suite of digital gaming products, including the platform, and services.IGT’s digital gaming platform, PlayCommand, will enable online gaming for Penn National’s Pennsylvania-based customers via HollywoodCasino.com. Penn National will also leverage IGT’s PlayCasino, PlayBingo and PlayPoker online solutions.IGT’s latest win comes after it was recently appointed to power FanDuel’s platform in New Jersey.Enrico Drago, senior vice-president for PlayDigital at IGT, said: “The newly regulated Pennsylvania online gaming market presents an exciting opportunity for IGT to extend the success of our PlayCommand platform and PlayCasino to Penn National as it expands the scope of its entertainment offering.”Penn National was the first operator to apply for a license for Pennsylvania sports betting and has now been approved to conduct sports betting and online gambling. It is thought sports betting could soon be allowed, but online gambling may not be legal until early 2019. The Penn-IGT announcement came just hours after NetEnt revealed it had signed up Penn as its first partner in Pennsylvania. In a statement, Chris Sheffield, senior vice-president at Penn, said the group is determined that its online offering should be of the same standards it expects in its venues.He said: “The flexibility and reliability of the PlayCommand platform, coupled with the proven game library within IGT’s PlayCasino, give us confidence that HollywoodCasino.com will deliver the same calibre of world-class gaming entertainment that our players have come to love in our land-based casinos.”Image: Santeri Viinamäki Tech & innovation 26th October 2018 | By contenteditor PlayDigital will power operator’s HollywoodCasino.com digital brand Tags: Online Gambling Topics: Tech & innovation Subscribe to the iGaming newsletter Email Addresslast_img read more

US DoJ rules Wire Act applies to all forms of gambling

first_img Regions: US 15th January 2019 | By contenteditor US DoJ rules Wire Act applies to all forms of gambling Casino & games The US Department of Justice has revised its 2011 ruling on the Wire Act to state that the law’s prohibition applies to all forms of gambling, in what may prove a major victory for opponents of online gambling. Topics: Casino & games Legal & compliance Sports betting Poker Table games Subscribe to the iGaming newsletter Tags: Card Rooms and Poker Online Gambling The US Department of Justice has revised its 2011 ruling on the Wire Act to state that the law’s prohibition applies to all forms of gambling, and not just sports betting, in what may prove a major victory for opponents of online gambling.The revised opinion, issued by Assistant Attorney General for the Office of Legal Counsel Stephen Engel, was issued following a request from the DoJ’s Criminal Division to reconsider the 2011 ruling, which paved the way for the roll-out of online gambling in a number of US states. “While the Wire Act is not a model of artful drafting, we conclude that the words of the statute are sufficiently clear and that all but one of its prohibitions sweep beyond sports gambling,” Engel explained.Engel said that he based his opinion on Section 1084(a) of the Act, noting that each of the section’s two clauses established two prohibitions of different forms of gambling.The first, he said, barred any gambling business from using wire communication facilities to transmit “bets or wagers” or “information assisting in the placing of bets or wagers on any sporting event or contest”.The second clause barred companies or persons from transmitting wire communications that could allow them to “receive money or credit”, either “as a result of bets or wagers” or “for information assisting in the placing of bets or wagers”.Engel explained that the first clause, with the mention of sporting events or contests, had ultimately informed the 2011 opinion. However, he believed that as no other mention of sporting events or contests appeared in Section 1084(a), the language referred to all forms of gambling.The Assistant Attorney General also cited a number of legal cases, such as 1971 and 1999 prosecutions of individuals and businesses for operating non-sports betting gambling, under the Wire Act.As a result, Engel said that the 2011 opinion, issued in response to a request for clarity from the states of New York and Illinois on whether it banned online lottery sales, incorrectly interpreted the Wire Act.“The 2011 opinion, in our view, incorrectly interpreted the limitation ‘on any sporting event or contest’ (the ‘sports-gambling modifier’) to apply beyond the second prohibition that it directly follows: the prohibition on transmitting ‘information assisting in the placing of bets or wagers’,” he explained.Engel went on to acknowledge that the 2011 opinion has been used as a basis for states and state lotteries to regulate online gaming and online sales. However, he added, having concluded that the statute’s language plainly prohibits all forms of gambling, these interests do not justify adhering to this stance on the Wire Act. Instead, he said, there was scope for Congress to amend the law.“Moreover, if Congress finds it appropriate to protect those interests, it retains ultimate authority over the scope of the statute and may amend the statute at any time, either to broaden or narrow its prohibitions,” he noted.The Wire Act, or Interstate Wire Act of 1961, was drafted on the recommendation of then-Attorney General Robert Kennedy to make interstate gambling illegal in a bid to tackle organised crime in the US. It was then signed into law by his brother, President John F. Kennedy, on September 13, 1961.The rescinding of the 2011 opinion has been welcomed by the Campaign to Stop Internet Gambling, the anti-iGaming pressure group backed by Las Vegas Sands chief executive Sheldon Adelson.Former US Senator Blanche Lincoln, an advocate for the group, said she was pleased to see an opinion “that was as problematic legally as it was morally” reversed.“Today’s decision seamlessly aligns with the Department’s longstanding position that federal law prohibits all forms of internet gambling, as well as with Congress’s intent when it gave law enforcement additional tools to shut down the activity through the overwhelmingly-passed Unlawful Internet Gambling Enforcement Act in 2006,” Lincoln said.Industry body the American Gaming Association, however, took a more guarded view.A spokesperson for the AGA told iGamingBusiness.com: “We are reviewing the opinion and the implications to the casino gaming industry, consumers and the eight states that currently offer legal, regulated sports gaming.” AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Email Addresslast_img read more

Are operators ignoring their most valuable players?

first_img Are operators ignoring their most valuable players? AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Subscribe to the iGaming newsletter Email Address Topics: Casino & games Marketing & affiliates People Sports betting Strategy Bingo Regions: Europe US Bingo Tags: Mobile Online Gambling While men still make up the majority of igaming players, Optimove research reveals that women are actually the more valuable customers. Ahead of International Women’s Day, which falls this Friday (March 8), Optimove vice president of revenue Asaf Cohen digs into the data to show that women are winning the Battle of the Sexes in online gaming. While men still make up the majority of players, Optimove research reveals that women are actually the more valuable players. Ahead of International Women’s Day, which falls this Friday (March 8), Optimove vice president of revenue Asaf Cohen digs into the data to show that women are winning the Battle of the Sexes in online gaming.A common myth in the gaming industry associates gambling with men, asserting that they are more invested financially and emotionally in this activity. But the rise of online casinos, and the anonymity they provide, brought new trends to the roles gender plays in the gambling space.Optimove’s research covers eleven leading casino brands in Europe and more than 9m transactions. The data reveals that despite making up 51% of the world’s population, women account for just 28% of registered players. Despite being in the minority, female customers are arguably more valuable than their male counterparts:– Women tend to deposit smaller amounts, but they do so more often: 32.3 times a year on average, compared to 19.4 times on average for men.– When looking at the yearly average deposit amount, women outspend men by some distance; their average annual deposit stands at €1,143, compared to €940 for men.– Women’s gross gaming revenue is higher than men’s, with average annual GGR at €604 to men’s €546.– Women’s average total bet is also higher, peaking at €12,395 compared to men’s €10,360.Looking beyond numbers, female customers are valuable in terms of betting behaviour. They tend to be more loyal to the brand of their choice, with higher survival rates for the first four months: 19% for women compared to 17% for men for month two, 14% for women compared to 12% for men for month three, and 11% for women compared to 9% for men for month four.But perhaps most surprising is women’s place within iGaming VIPs. Analysing the top 1% of depositors shows that women make up 34% of iGaming VIPs, despite owning just 28% of registered accounts. This shows that women become VIPs more often than men.This research raises the question many operators are – or should be – asking themselves. How can they court women and score more valuable players? Not to play into gender stereotypes, but a little makeover can’t hurt. Make the look and feel of online casinos less masculine, and create environments that entice both sexes to engage.Next, create special offers that cater specifically to women players and celebrate them – after all, International Women’s Day is coming up, remember?Most importantly, look deep into the data and learn about the wants and needs of women players. Use this insight to communicate with these players in an emotionally intelligent way which will increase their loyalty and participation.  This will be the start of a long-term relationship between operators and their women players, that will recognize as players and their role within the online gaming industry. 5th March 2019 | By contenteditorlast_img read more

Black Cow strengthens team for US push

first_imgAddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Regions: US Shaun Baruzi has been named as Black Cow Technology’s new head of product, with the remote game server software provider set to make a big play for the US market, according to commercial director Tony Plaskow. 4th April 2019 | By contenteditor Email Address Shaun Baruzi has been named as Black Cow Technology’s new head of product, with the remote game server software provider set to make a big play for the US market in the coming months, according to commercial director Tony Plaskow.Baruzi brings a wealth of industry experience to Black Cow, having headed up teams at bwin.party, Lottoland and The Games Company.He will focus on developing the company’s Open Gaming Architecture (OGA) platform, which allows multiple developers to build games onto the platform concurrently via a game development kit. New slot engines can be developed in around four days, with the platform also offering table games, free spins and jackpot functionality.“Over the coming months we’re launching a range of genuinely differentiated projects in the European and US regulated markets,” Baruzi said.He will be directly responsible for working with a new client of Black Cow towards a launch in New Jersey in the third quarter of this year. The client’s identity has not been publicly disclosed due to a confidentiality clause, but iGamingBusiness.com understands it is a sports betting operator.Black Cow is also understood to have been working with another client for around a year ahead of another Q3 launch in the US.Plaskow (pictured) told iGamingBusiness.com that the OGA, which is live in the market with Playzido.com and certified for use in multiple regulated jurisdictions, is tailor-made for the US market.“The US is well-suited to our software structure as it is built in a way that has a small technical footprint,” Plaskow said. “By that, I mean the whole platform could go on a laptop, for example. This not only makes it easily portable, but also enables it to meet US regulations about having a physical presence in a particular state.“It is a bit of a coup for us to get Shaun as we are a relatively small business, so we are excited about his arrival.”center_img People Topics: People Sports betting Subscribe to the iGaming newsletter Black Cow strengthens team for US pushlast_img read more

New Zealand retail betting outlets close as racing suspended

first_img New Zealand Racing and the TAB have taken the decision to close all retail sites and temporarily suspend racing after the national government announced that it would move the country to Alert Level 4 of the Covid-19 alert system later today (25 March). New Zealand retail betting outlets close as racing suspended AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter New Zealand Racing and the TAB have taken the decision to close all retail sites and temporarily suspend racing after the national government announced that it would move the country to Alert Level 4 of the novel coronavirus (Covid-19) alert system later today (25 March).New measures outlined by the government ban all indoor and outdoor public gatherings, while all non-essential businesses have been ordered to close amid the pandemic.Betting will still be available on the TAB website during this period, but all retail locations will be closed. Racing will be suspended until at least 21 April, after an agreement was reached with New Zealand Thoroughbred Racing and Harness Racing New Zealand.Meanwhile, Dean McKenzie, executive chair of the New Zealand Racing Industry Transitional Authority (RITA), has issued a new update to the country’s racing sector in regards to the current situation over Covid-19.McKenzie said that with the suspension of domestic racing, in effect, the market has lost at least 75% of its content. This comes after RITA experienced a 27% drop in turnover following the cancellation of other sports events around the world.This, McKenzie said, will continue to cause problems for RITA, but added that the organisation has taken a number of steps to help reduce the impact of cancelled and suspended events.“While we continue to present whatever racing is available on Trackside (with a radio simulcast on Trackside Radio) and provide as much product as we can on TAB.co.nz, the reality is when we are not selling bets, we’re not generating any revenue, and therefore we are losing money every day,” McKenzie said.“Our immediate focus at RITA has been to inject whatever content we can, such as offering esports for the first time and reducing our expenditure as much as possible.“We’ve peeled back costs, put in a limited production on Trackside, suspended contracts where possible and we continue to look at every other aspect of our operations to identify cost savings.”In terms of help for the racing industry, McKenzie recommended that those in the market read the dedicated government-run website to find out about the financial support available to the sector. Current initiatives include a wage subsidy scheme, leave and self-isolation support and business cash flow and tax measures.“We need to deal with this change by quickly adapting, innovating, looking after each other and working together,” McKenzie said. “The racing codes and the TAB are working closely to do everything we can to keep the wheels of commerce turning for the industry and we all play a part in keeping our events going.“We appreciate our industry will want a level of certainty as soon as possible, but that will take time, so please be patient as we work through this. We are working closely with the Codes and meeting on a daily basis to explore what steps we can collectively take in response to the impact of Covid-19.“As an industry we have some mighty challenges ahead, that is for certain, but by working together we do give ourselves the best chance of coming out the other side.”New Zealand is the latest country to suspend horse racing due to the outbreak of coronavirus. British racing was halted on 17 March and will not resume until the end of April at the earliest, while Ireland yesterday also stopped all sport, including racing, until further notice. Regions: Oceania New Zealand Finance Topics: Finance Sports betting Strategy Horse racing Subscribe to the iGaming newsletter 25th March 2020 | By contenteditor Tags: Race Track and Racino Email Addresslast_img read more

GiG secures Colorado sports betting licence for WSN.com

first_img Topics: Legal & compliance Sports betting Legal & compliance GiG secures Colorado sports betting licence for WSN.com Companies: GiG Subscribe to the iGaming newsletter Gaming Innovation Group (GiG) has secured a new vendor minor sports betting license for its flagship affiliate website World Sports Network (WSN.com) in Colorado.Gaming Innovation Group (GiG) has secured a new vendor minor sports betting license for its flagship affiliate website World Sports Network (WSN.com) in Colorado. 1st July 2020 | By contenteditor Regions: US Colorado Gaming Innovation Group (GiG) has secured a new vendor minor sports betting license for its flagship affiliate website World Sports Network (WSN.com) in Colorado.Issued by the Colorado Limited Gaming Control Commission, the license enables WSN.com to drive traffic for the state’s sports betting licensees.This includes managing, administering or controlling sports wagers received or made on a gaming system; maintaining or operating software or hardware for this system, and providing products or services to enable the establishment to offer sports betting.The approval means GiG’s WSN.com is now active in seven states across the US, including New Jersey, Indiana and, more recently, Pennsylvania.Read the full story on iGB North America. Email Address AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitterlast_img read more

Q&A: Don’t write retail’s obituary just yet

first_imgAddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Sports betting Subscribe to the iGaming newsletter The British retail betting industry took a significant hit from the B2 machines stake cut in April 2019. Less than a year later, shops were shuttered by novel coronavirus (Covid-19). Yet in Lee Drabwell’s eyes, the sector is in the midst of an evolution that sets it up to survive.With retail effectively limited to a largely transactional experience and dwelling in shops discouraged, how has this affected performance? Has it encouraged more footfall or less? It’s more the latter with customers visiting and behaving in a different way; the business numbers and performance will support that, meaning it’s clearly a very different experience.Some shops have X amounts of employees and customers that can be in shops at any one time, and it’s made it a very different place to transact in. The situation is probably in-line with other retailers, in that it’s designed to reduce dwell time and reduce human contact as much as possible.From a terminal perspective, we’re seeing more and more customers now embracing the use of machines, and the evidence is now showing a steady flow of the people in the shops betting in a different way than before – i.e., they’re in and out.Migration to terminals over OTC is increasing as people seem more comfortable doing everything on one device. It’s a different way, but potentially the ‘new normal’ as we’re beginning to know it.When shops reopened from 15 June, did you see much evidence of pent-up demand, or was it a more gradual return to business? There clearly were people that were keen to get back in to betting shops, the restart was also aligned to the return of UK football, so it was a perfect start really, as people had a particular reason to place a bet.There was a slight worry that people would rush to spend money they wouldn’t normally have spent, but we knew shops were equally concerned about that risk and were increasing their monitoring to prevent it. In the end that didn’t happen.There was an incentive to get back in the shops due to the very solid sports programme. From a business perspective, we were pleased with what we saw, and after a return to promising levels rather quickly, we witnessed a gradual but steady continued increase.In an environment where touching surfaces is seen as potentially risky, how do you make sure players feel safe when using devices such as SSBTs? My main concern before shops opened was customers preferring to go to counters, and whether that was going to change their behaviour in a way that wasn’t good for business. It was actually the opposite; pre-opening, everyone was talking about contactless, which in turn made people feel safe to use terminals.It needs to be made clear that terminals are being cleaned regularly, and you’ve also seen players use styluses. I’d be lying if I said I wasn’t initially concerned, but it’s been the reverse of what I’ve thought. In markets where we have full visibility of businesses (all OTC and terminals) we are seeing a clear transfer to terminals from OTCs.What are you doing to help operators better connect their online and retail offerings? Have you seen particular demand for omni-channel solutions since reopening? I’ve always said our terminals help retail customers who like to bet cash become more attuned to the idea of betting digitally. By providing that bridge we open up the digital betting experience – particularly for in-play – to customers that wouldn’t have seen that in retail.We work with operators on how we can align with their omni-journey. A number of operators have their own loyalty cards, and we’ve got our own fully functioning customer card; we support smaller operators by giving them our Retail Mobile App or can bake elements of that into an operator’s loyalty card.So, we can for example, build our Bet Builder functionality into loyalty cards, which means they can build bets at home, then go to the shop to place the bet on a terminal.I think our mobile app is a step beyond just having a large mobile device in the shop (as in, the SSBTs). We also do a lot of work with operators on using the SSBT digital experience to help them with their omni journey and reward our loyalty card customers.In line with that, we’ve got a suite of bonusing tools that you can enhance for card customers only, and we’re gradually working with operators on a road map which aligns to their multi-channel offeringNow that we’re nearing two months since reopening, what is your take on the recovery so far? Have you been surprised or disappointed? Retail had its challenges, but I’m not surprised at its resilience. I forget the amount of times I’ve seen the obituary for the betting shop being written, but it’s had a place on the high street for some time. There will be rationalisation, but the new normal of operating will slowly migrate customers back to previous levels.What it has done is it has introduced customers to new markets, new shops and new ways of transacting in shops. Probably the best example of how it’s changed is horse racing – we’ve got a nice offering on the terminal, and it’s the one product that’s outperformed pre-Covid levels due to the ease of using terminals.Retail needs to rebase its costs, it needs to amend its operating models, and we’ve seen the pessimistic views of the FOBT cut, but perhaps not the impact some expected. The growth in live betting, and accessibility to those types of markets, features on terminals, and the fact customers like the community element, proves that shops will be around for a long, long while.Through the early shop openings post-Covid, football was the most popular product on the terminals. But the popularity of less well-known sports, such as table tennis, has shown there are other markets and other in-play opportunities that can work in a retail environment.The levels of those sports have maintained now people are familiar with the names and the structures, so people continue to bet on a table tennis match as part of their accumulator.Has the performance following the end of lockdown sustained or improved, and how confident do you feel going into the new football season? There has clearly been a very different look and feel to the sports programme with many sports, namely football, operating and scheduling in a very different way since the easing of lockdown.As stated, we’ve had a very pleasing start with good business levels. Our terminals provide an alternative to over the counter, as well as offering the lower profile sports which are becoming increasingly popular – not to mention all the in-play opportunities a terminal also brings to retail customers.These impressive early figures have continued in the months since lockdown and I’m confident these will only increase with the start of the football season. Add in European competitions providing plenty more fixtures, along with retail customers already loving the terminal experience, and I’m sure we are in for a very strong few months ahead.Lee Drabwell is regional director for the UK, Ireland and Belgium at Playtech Sports. Topics: Sports betting Tech & innovation Email Address Tags: OTB and Betting Shops The British retail betting industry took a significant hit from the B2 machines stake cut in April 2019. Less than a year later, shops were shuttered by novel coronavirus (Covid-19). Yet in Lee Drabwell’s eyes, the sector is in the midst of an evolution that sets it up to survive. Regions: UK & Ireland Q&A: Don’t write retail’s obituary just yet 11th September 2020 | By contenteditorlast_img read more

Crazy Mix by True Lab

first_imgCrazy Mix is a juicy 3×5 slot with epic animations and a bonus fruits reel for the most invigorating cocktails. The maximum win is x25,000. 30th November 2020 | By Aaron Noy Join the happy surfer and his girlfriend gathering fruits for a perfect cocktail in a tropical paradise! Topics: Casino & games Slots AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Game type:Video slotGo-live date (expected):26/11/2020Game special features:– Strike fruits with a boomerang, triggering a respin that will repeat if subsequent chuck wilds appear and increase the win multiplier.– Collecting 4+ fruits grants a cocktail spin, where ingredients define the bonus features and jackfruits bring extra free spins.Number of paylines:15Number of reels:5+1RTP% (recorded/theoretical):96.34%Variance/volatility:HighNumber of symbols to trigger feature/bonus?4 fruit symbolsCan feature be retriggered?Respin feature can be retriggeredNumber of free spins awarded?1 to infinityStacked or expanding wilds in normal play?NoStacked or expanding wilds in feature play?NoNumber of jackpot tiers?n/aAuto-play function?Yes Slots Crazy Mix by True Lab Email Address You can play a demo of this slot here! Subscribe to the iGaming newsletterlast_img read more

GC launches consultation to overhaul problem gambling research

first_imgWith greater control over the survey, it would be able to publish annual problem gambling statistics for the market. It also aims to conduct fieldwork in order to release updated stats on a regular basis. Management GC launches consultation to overhaul problem gambling research Regions: UK & Ireland The GB Gambling Commission has launched a new consultation into the research methodology it uses to collect data on both gambling participation and problem gambling among players in Great Britain. “In addition to this, we would seek advice on methodology and questionnaire design from independent research experts and would publish full details of our survey design, response rates and quality assurance processes.” Meanwhile, the Commission has issued a reminder to licensed operators and all third parties supplying services that it does not endorse or support external accreditation standards as a way of achieving compliance with its own Licensing Conditions and Codes of Practice (LCCP) “The Commission, and our lead government department, DCMS, are designated to produce official statistics and we are bound by the principles in the Code of Practice around trustworthiness, quality and value. The Commission said it is seeking responses from licensees, consumers and consumer interest groups, charities, academics, and organisations with an interest in gambling research and regulation. The core proposal set out in the consultation document is replace the health, telephone and online surveys with a single methodology that the Commission said would be more efficient, cost effective and timely. Scheduled to run until 12 February, the consultation aims to help the regulator identify potential changes its current approach to ensure its research is accurate and relevant. In addition, the Commission said that the new research would be conducted by a highly reputable provider that follows relevant research industry standards and operates in line with official statistics production requirements. However, the regulator also noted that should it push ahead with changes to its research methods, it could make use of existing general population surveys, or commissionin a new survey built specifically for the regulator. AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Expanding on this, the Commission said it had identified a number of criteria that a new ‘gold standard’ approach needs to enable.center_img Email Address The Commission said its focus is on compliance with the LCCP, rather than the means by which this is achieved. “We believe that a new approach will enable us to set the standard for authoritative research into gambling,” the Commission said. The All-Party Parliamentary Group on Gambling-Related Harm welcomed the review, with vice-chair Ronnie Cowan singling out changes to research as one of the legislative changes he hoped to see come out of the review. “It is important to emphasise that whatever option is chosen, ensuring objectivity and transparency in data collection and reporting would be of great importance to us,” the Commission said. Subscribe to the iGaming newsletter These, it said, include the ability to consolidate questions on gambling participation and prevalence into a single survey, as well as to use a broader criteria to gather responses from a wider demographic. “We will not, as a matter of routine, provide comment on such external accreditation standards,” the regulator said. Topics: Management Tags: Gambling Commission Consultation Research 8th January 2021 | By Robert Fletcher The consultation comes after the UK government last month launched a review of the 2005 Gambling Act, with stake limits, the role of the Commission and new advertising restrictions among the major factors being considered. The Commission would like the ability to change content in the questionnaire to keep up with markets trends, it added, and ensure the data collected represents the whole British population in England, Scotland and Wales.last_img read more