first_imgby: Carolee BennettRemember when we said you may have to pay to have your financial services content seen on Facebook? At the time, we were responding to the decline of organic reach on the popular social network. In fact, changes in organic reach dropped so significantly early last year, the trend earned a dramatic name: Facebook Zero. It meant that brands that had enjoyed free exposure of their content needed (in most cases) to start paying to promote that same content.Though the latest news from Facebook – “Facebook Will Curtail Unpaid Ads by Brands” – is creating buzz again about paid advertising, the announcement really just expands upon what Facebook explained last year.In December 2013, Facebook told businesses they would notice changes in distribution of content (including a drop in organic reach) so that items in news feed would be “as interesting and timely as possible” for users. It advised page owners to “continue using the most effective strategy to reach the right people: a combination of engaging page posts and advertising.”Now, Facebook is putting a finer point on it: in January, it will begin adding “new volume and content controls for promotional posts.” What does that mean? According to Facebook’s newsroom, “overly promotional” posts are posts that:“solely push people to buy a product or install an app;”“push people to enter promotions and sweepstakes with no real context;” and/or“reuse the exact same content from ads.” continue reading » ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

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