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Tourism NZ builds tourism post CHC quake

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first_imgSource = e-Travel Blackboard: N.J Tourism New Zealand is preparing to launch an international campaign to boost tourism into the country after last month’s Christchurch earthquake. Following the National Crisis Management Centre’s lift of its ‘essential Christchurch travel only’ ban, the bureau is said to be preparing a non-affected wider-Canterbury campaign, Car Rentals reported. Destinations such as Kaikoura, Hanmer Springs, and Mackenzie County will be highlight in the ad, targeted at New Zealand’s major tourism market, Australia. As part of the campaign, the bureau has invited travel bloggers to discuss New Zealand attractions and publicise them on Twitter between 21 and 23 March. Tourism New Zealand is hoping to rebuild its tourism numbers, as according to the source travel income is the country’s number one economy contributor.last_img

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